He'd pick up the Heisman Trophy in New York six days later, an honor he'd sewn up well before Thanksgiving weekend.

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"I'd wait until the Friday after Thanksgiving, " says Britt Beemer, president of America's Research Group, which tracks retail industry trends.

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Another page connected those who'd lost the use of their homes with others who were interested in hosting them for Thanksgiving dinner.

CNN: Social media make helping personal