For the document approach we can come at microformats from the structured text side.

对于文档方面，我们可以从结构化文本开始接近微格式。

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Here is the text from the right side.

这是右边的文字。

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Well first is, you go over here to the right hand side for each one, and it says click here for the full text article.

首先在每份资料的右侧,写着点击获取全文

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Outbrain is coming from the contextual text side, whereas Taboola comes from the videos-you-may-like side.

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For us, one of the most important aspects was how Facebook is not simply relying on banner or text ads that appear on the side of the page.

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They're also offering stage-side access to people who signed up for text-messaging alerts.

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