In light of the different text-types of the source language, the present paper focuses on discussing the application of puns in advertisement, journalese and jokes and riddles.
在英汉互译实践中，本论文针对源语的不同文体，着重讨论双关语在广告、新闻、幽默谜语等体裁中的运用。
The second part is the text analysis of the consumption culture conception presented in network advertisement through using symbol theory to analyze several typical cases.
第二个部分是网络广告呈现的消费文化观念的文本分析，运用符号学理论对选取的几个典型广告案例进行符号学解读。
This model is tested for its validity by applying it to the textual analysis of an evocative text (an advertisement) with the aim of highlighting points of correspondence and divergence.
可以将其应用到广告语篇分析中，显现对应与不对应与之处，以检测此模式有效度。
应用推荐