Therefore, there are important theoretical and practical significances to study the subject that the impact of text structure and product types to advertisement cognition.
因此，研究广告文案结构和产品类型对广告认知的影响有重要的理论意义和现实意义。
In light of the different text-types of the source language, the present paper focuses on discussing the application of puns in advertisement, journalese and jokes and riddles.
在英汉互译实践中，本论文针对源语的不同文体，着重讨论双关语在广告、新闻、幽默谜语等体裁中的运用。
This text from publicizing human nature, beautiful enticement, image dance respect of three pieces that piece together to behind modernism advertisement understand going on.
本文将从人性的张扬、美丽的诱惑、拼贴的形象舞蹈三个方面对后现代主义广告进行解读。
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