"We recognize the huge community of people that text, especially our tech-savvy customer base, and we're thrilled that we can finally enable them to text our existing business number to book a table, place an order, or simply ask a general question that can easily be answered in short form, " said Anna Weinberg, owner and operator of Marlowe.

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Setting itself further apart from the competition the Tumblrverse, the fond nickname for all those who blog by its fan base, offers a mimimalist layout to post text, photos, and links on.

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"We've had people who are walking and they just needed to get out of their house because they had an argument with their parent, so they're texting us as they're calming down, " said Jennifer James, who supervises chat and text outreach for Common Ground, which also serves adults from its base in southeastern Michigan.

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