Besides providing food service and groundskeeping for the 900, 000 square meters of lawn space at the headquarters of Electronic Data Systems (EDS) in Plano, Texas, Aramark also maintains a herd of buffalo and longhorn steers there--part of the landscape since Ross Perot founded the company in 1962.
And presuming that Larry Scott can handle the Longhorn Network situation, the Pac-12 expands its brand to the Midwest and Texas much the same way that the ACC has expanded its brand up the eastern seaboard.