abstract:Texaco Star Theater is an American comedy-variety show, broadcast on radio from 1938 to 1949 and telecast from 1948 to 1956. It was one of the first successful examples of American television broadcasting, remembered as the show that gave Milton Berle the nickname "Mr.
Within a matter of weeks, Milton Berle's "Texaco StarTheater, " previously known only to those who lived within range of one of NBC's nine East Coast affiliates, was being viewed in 24 cities by an audience of almost 4.5 million.