When U.S. intelligence tracked down Osama bin Laden, it was a function of brilliant, resourceful people asking questions and testing hypotheses using a variety of technologies.

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Customer-development process, meanwhile, provides a real-world way of testing the business plan's various hypotheses, as written in the canvas' nine blocks.

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However, when he modified his statistical methods to take into account the fact that he was testing 24 hypotheses, not one, the boundary of significance dropped dramatically.

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