Pollsters, political consultants and advertising firms all helped to test ideas and promote the resulting package: a three-year debt moratorium for farmers, a million-baht credit scheme for every village in the country, and universal health care with a low 30-baht charge per hospital visit.
The Spanish government, headed by PM Marian Rajoy, will unveil its 2013 budget on Friday, and is also expected to announce a new package of structural reforms, and the final stress test of Spanish banks.
Few schools present a take-it-or-leave it package, and students, especially those with stratospheric test scores, may be able to squeeze a few more bucks out of the school.