TerryMorgan, a former boss of Tube Lines, used to describe how his engineers had spent months checking wiring in tunnels and drawing circuit diagrams from scratch.
Briefing the US media on the 2010 Ryder Cup golf tournament alongside Celtic Manor venue supremo Sir Terry Matthews, Mr Morgan and a concert by Welsh baritone Bryn Terfel in New York's Carnegie Hall are on the agenda.
The scheme was launched at a London bookshop by the School Standards Minister Estelle Morris, in the company of Hollyoaks' stars Terry Dwyer, who plays Ruth Osborne, Danielle Brent (Gina Patrick) and David Brown (Adam Morgan).