Although whisky producers claim to detect the first signs of a revival, selling Scotch as the liquor to drink while playing pool or cruising the dance floor poses a risk to the drink's long-term status as an international symbol of success.

ECONOMIST: Scotch whisky

The fate of the Long-Term Credit Bank, Japan's 10th-largest bank, has become a symbol of what's at stake.

CNN: ASIANOW - TIME Asia

"We are in this for the long term and have experience with multiple generations, so the name should be useful as a symbol of continuity, " says David Rockefeller Jr.

FORBES: Old money chasing new