Lacey writes: Because of its dual revenue stream from advertisers and subscribers, ESPN has been able to shell out exorbitant fees for long-term rights to dominant sports packages where ad-supported broadcasters have not.
He argues that the latest incident is part of a long-term pattern of Google using its dominant position in search to give an unfair advantage to other Google products.
His main election rival will be Shinzo Abe, the man chosen to lead the once-dominant LDP despite a short term as prime minister in 2006-7 that saw his poll figures plummet.