Value appeal is the key factor at the stage of enhancement to establish long-term customer relationship and heighten the loyalty of customer.

价值诉求则是建立长期客户关系，提高客户忠诚度的客户关系提升阶段的核心要素。

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Any organization's immediate success and long-term viability depends entirely on the quality of the relationship formed with each individual customer.

企业能否获得眼前的成功与长期的生存，完全取决于与每一位顾客所建立的关系质量。

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Customer Relationship Management (CRM) is a business strategy to select and manage customers to optimize long-term value.

客户关系管理(CRM)是选择和管理最有价值客户关系的一种商业策略。

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Before the term CRM (Customer Relationship Management) was first accepted by the industry in 1995, Jon Ferrara, then CEO of GoldMine was one of the pioneers who helped invent the space.

FORBES: The End of CRM... As We Know It?

This means that marketing is no longer viewed as merely a tool for building market share or short-term revenues, but is instead considered a strategic investment in building critical intangible assets, such as customer relationship and brand equity, which produce important long-term profits.

FORBES: Six Reasons Marketing Budgets Are On The Rise

Any business owner looking to achieve long-term success must determine what a lifetime relationship with his or her customer is actually worth in revenue.

FORBES: What's a Lifetime Customer Worth? You'd Better Know