Value appeal is the key factor at the stage of enhancement to establish long-term customer relationship and heighten the loyalty of customer.

价值诉求则是建立长期客户关系，提高客户忠诚度的客户关系提升阶段的核心要素。

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Any organization's immediate success and long-term viability depends entirely on the quality of the relationship formed with each individual customer.

企业能否获得眼前的成功与长期的生存，完全取决于与每一位顾客所建立的关系质量。

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Customer Relationship Management (CRM) is a business strategy to select and manage customers to optimize long-term value.

客户关系管理(CRM)是选择和管理最有价值客户关系的一种商业策略。

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This means that marketing is no longer viewed as merely a tool for building market share or short-term revenues, but is instead considered a strategic investment in building critical intangible assets, such as customer relationship and brand equity, which produce important long-term profits.

FORBES: Six Reasons Marketing Budgets Are On The Rise

Any business owner looking to achieve long-term success must determine what a lifetime relationship with his or her customer is actually worth in revenue.

FORBES: What's a Lifetime Customer Worth? You'd Better Know