Step 3: Define Long-Term Business Goals

第三步：定义长期的业务目标；

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People now understand that near-term business won't be so good.

人们现在知道了，近期的状况不会太好的。

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Douglas: I hope this is the basis for a long-term business partnership.

道格拉斯：我希望这是我们之间长期业务伙伴关系的基础。

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He anticipated this power much as his father, a reasonably well-to-do banker, might have anticipated long-term earnings from a particularly risky business venture.

他预测到他的力量，正如他的父亲，一个相当富有的银行家，能够预测到从一笔风险高的生意中,能获得多少长期利益一样。

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As a result, people invest in banks -the stock of banks -because they understand that these people have a long-term relationship with business and they are immune from the adverse selection.

结果呢,人们就会投资于银行,即购买银行的股票,因为他们知道,银行家和企业界保持着长期的关系,他们可以免受逆向选择之害

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Developing a solid medium- to long-term business in China will help support the brand going forward.

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"We believe that this is a good long-term business where growth potential is phenomenal, " he says.

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But competition has never been so fierce, product lifecycles so short, nor long-term business perspectives so challenging.

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