Of course, what a salesman should do is not only telling the price, but also meeting the needs the customer might have raised.
毫无疑问,售货员不仅是要告诉顾客物品的价格,还要应对顾客无可避免会提出的其他要求。
One day, a magician came to the man and said to him, "I can make your son happy and turn his frowns into smiles, but you must pay me a great price for telling him the secret."
一天,一个魔术师来到这个人跟前,对他说:“我可以让你的儿子高兴,让他一展愁眉露出微笑,但你必须为告诉他这个秘密付出巨大代价。”
And by providing that incentive, the board is explicitly telling the executives what matters above all else — and that is the stock price.
通过提供这种激励,董事会明白无误地告诉高管们,什么东西才是最重要的。那就是股价。
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