Born inGermany wherehis fatherwasa cobbler, Theodore (usually known as ted) Levitt (1925-2006) emigrated to the United Stateswithhisparents at the age often.
Born in Germany where his father was a cobbler, Theodore (usually known as Ted) Levitt (1925-2006) emigrated to the United States with his parents at the age of ten.
Together with Theodore (Ted) Levitt, Kotler was responsible for lifting marketing out of the disrepute in which it had once been held, changing it from being the slicker part of sales to being a recognised strategic function in its own right.