Industry research overwhelmingly demonstrates that Wi-Fi is now the preferred free-access technology for mobile devices when on-the-go.

ENGADGET: JiWire, AWG use location-based ads to spread free airport WiFi in the US

But the company is developing new businesses selling to creative professionals for web design and technology for mobile devices, like e-readers, which require crisp fonts.

FORBES: "Extremely Exciting And Potentially Very Undervalued"

Though PayPal has been doing similar work for years, eBay sees new potential in bringing the technology to mobile devices and integrating it inside digital products, said Marks.

FORBES: EBay Wants To Be Big In Local, Like Everyone Else