Oracle has its Fusion strategy that places business process management and integration technology in the center of its collection of applications.

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The Aberdeen report offers more on the future of SMM including the use of mobile apps, post-event analysis, technology integration, and the transition from event management to engagement management.

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Part of the technology driving vertical integration was what allows better rights management, allows you to get content deals for the Zune and for the Xbox that might not otherwise be obtained on the PC.

ENGADGET: A lunchtime chat with Bill Gates at CES