To some, this may call to mind the Blockbuster ( BLOAQ) experience, where the once king of video succumbed to a rival with a different business model, Netflix ( NFLX), and technologicalchange (electronic delivery) that seems more compatible with the way its rival does business.
The radically different 21st-century model deserves a radically different style of its own, dramatically contemporary and flexible enough to accommodate rapid technologicalchange.