Why are someprofessionals with specializedknowledgesuccessfulatdifferentposts, but othersnot?Apparently, non-technical competency quality isan importantfactor.
Any organization that over weights the importance of technicalcompetency fails to recognize the considerable, and often-untapped value contained in the whole of the person.
Once consumers are aware of an expected level of technical performance that involves their lives, that performance becomes table stakes and they will expect that level of technicalcompetency at any level of payment.