So, if his new team can produce appealing styles at good prices, he believes he can regain the trust of the company's most important group of shoppers.

ECONOMIST: Has Stuart Rose seen the future of retailing?

Make sure your team members represent a diversity of thinking styles, skill levels, and backgrounds.

FORBES: 10 Ways to Get People to Disagree

Each week he and his merchandising team pin the 50 top-selling sunglass styles on a board and figure out ways to promote them.

FORBES: Fashion statement