"We wanted to raise the bar a bit and right from the way in which we recruited the communications staff, to my own commitment to French, we've tried to build a communications team that is fluently bilingual.

VOA: standard.2010.02.25

"If the coach has a problem with me he should simply say so and not use my national team commitment against me, " Kingston said.

BBC: Kingston hits back at Hearts boss

That design is being ditched for 2004 in favour of a more conventional unit, which underlines the team's commitment to future success.

BBC: SPORT | Motorsport | Formula One | Renault

Likewise, the team's commitment to signing domestic talent may be less about a new approach to recruitment and more about the urgent need to rein in spending.

WSJ: Red Bulls Try to Build an MLS Team��Not a European One