The average price of a Lakers' season ticket is $89.24, highest in the NBA, according to Team Marketing Report's survey released Tuesday.

球队市场部星期二发布的调查结果表明，湖人本赛季主场平均票价是89.24美元，为联盟最高。

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In addition to having the highest average price per seat, the Lakers also lead the league in what Team Marketing Report calls the Fan Cost Index.

球队市场调查报告显示，除了平均票价为联盟最高外，在一项名为“球迷成本指数”的项目上湖人也领先联盟。

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"We're not in competition with retailers," says Stephen Sparrow, Microsoft's senior retail team marketing manager in the US. "But if we wanted to take money here, we could."

Stephen Sparrow -微软美国零售市场高级主管说：“我们这并不是和零售商竞争，但是如果我们想这里赚钱，我们也可以。”

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First, using data from Team Marketing Report, we calculated which fans have willingly shelled out the most in terms of price increases for tickets since the last lockout.

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Last season owners let up on the accelerator, increasing ticket prices 1.5%, the smallest hike since Team Marketing Report, the Chicago firm that tracks this stuff, began calculating figures in 1991.

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And this is likely an understatement since the FCI estimates provided by Team Marketing Reports are based on regular season games where ticket prices are less expensive (though the league gets a larger share of playoff gate revenues).

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