Simon Lowden, chief marketing officer for PepsiCo's Americas beverages, says the idea for Kickstart came about after the company learned through consumer research that Mountain Dew fans were looking for an alternative to traditional morning drinks such as coffee, teaandjuice.
Another strong buy from Marketocracy is an Ohio-based, metal and glass container company that specializes in containers for soft drinks, wine, beer, tea, juiceand pharmaceuticals.