Seth Goldman, co-founder of "Honest Tea" found most bottled drinks to be too sweet or tasteless.
VOA: standard.2010.02.17
Honest Tea is the nation's top-selling organic bottled tea company.
VOA: standard.2010.02.17
The company innovated by bottling its tea hot, avoiding preservatives and offering it year-round instead of just in the summer as many bottled iced teas had been.