You may think it is just a normal chocolate until you begin to taste the deep and rich heat of these special spices.
VOA: special.2010.02.17
"Sense, taste and smell and vision and hearing have a normal range, but there can be a hundred-fold between the ability of people to discern a taste or odour - it's not uncommon, " says Dietrich.
All drinks were tea-coloured, but were designed to mask some of the normal sensory cues associated with tea drinking (such as smell, taste and familiarity of the brew).