The choice facing advertisers targeting consumers in San Francisco was once between an AD in the Chronicle or Examiner.

以前想针对旧金山消费者的广告商面临的选择只不过是在《旧金山纪事报》还是在《旧金山考察报》上登广告的问题。

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As a result of this businesses have increased their rate of targeting consumers who are concerned about the environment.

这一业务的结果，提高了关注环境的消费者的市场份额。

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Google has agreed to pay 500 million U. S. dollars for running advertisements by online Canadian pharmacies targeting consumers in the U. S.

谷歌公司已同意就为加拿大网络药店发布了以美国消费者为目标群体的广告支付5亿美元的罚款。

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While AAA and Disney are targeting consumers, Sprint also expects to sell ID phones to businesses.

FORBES: Sprint Sees Business Interest In 'ID Packs' As App Store Alternative

Every company depends on the trust relationship with its constituents and none more than those targeting consumers.

FORBES: Hype Kills: Will Facebook's Troubled IPO Hurt The Brand?

Second point (especially when targeting consumers directly): be sure to talk to people who really are potential buyers.

FORBES: Are You Making Something Usable? Part 4 -- But Is It Valuable?