Airlineswould reallywant to work even morecloselywith their GDSpartnerat a time like this and find ways to maximisetheir distributionandreach totargetedcustomersegments.
For example, the head of a large commercial organization wanted his people to become more focused on targetedcustomer segments as a way of improving revenue.
Choosing the right partners and networks will help make sure your content aligns with targetedcustomer networks, but must be backed with adequate media dollars to complement content distribution through owned platforms and earned reach.
"When Lilly started the business back in the '60s, she targeted a young customer because she was young, " the company's president, Jim Bradbeer, told the AP in 2003.