Every page on your site should have a unique tag with the target keywords in it.

你网站上的每一页都应该有一个唯一的包含着核心关键词的标签。

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Your homepage should include (at minimum) target keywords and links to important pages.

你的页面必须包含(最低限量的)关键词和链接到重要页面的链接。

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Most designers make this mistake by embedding the important content (such as target keywords) in Flash and image.

很多设计师把重要的内容(例如关键词)嵌入Flash或图像，这是在犯错误。

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With AdSense for Games, advertisers can target campaigns based on keywords, genres or even specific games.

FORBES: Advertising

He simply instructs his readers to target Facebook ads by listing keywords, such as blogger, editor-n-chief, correspondent, news editor, writer, columnist, and dozens more in the interest field.

FORBES: How To Triple Your Success Using Social Media Advertising Platforms

ISP's network scans passing web pages for keywords that are then used to target ads.

ECONOMIST: Behavioural targeting