The first half ended with Lafferty heading off target again, this time from a teasing Vladimir Weiss centre, moments before Diouf was booked for simulation.

BBC: Rangers forward Kyle Lafferty

The satellites would be launched like a ballistic missile from a jet, only instead of heading for a target, it would head into orbit.

FORBES: Move Over, Drones - Here Come Disposable Satellites

As with NetBase, the volume of JCP social media chatter was consistently lower than other retailers like Amazon, Macys, Target, and Best Buy heading into Black Friday.

FORBES: JC Penney Slow Social Media Buzz Reflects Slow Sales