Hitwise's Bill Tancer also found that fewer users are searching for Twitter on search engines.

来自Hit wise的Bill Tancer还发现搜索引擎上搜索t witter的用户也越来越少。

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Those kinds of insights, says Tancer, are what have transformed him into a full-time data junkie.

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"The trick is always finding the right adjustment for specific search terms, " admits Tancer.

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Hitwise's data, as Tancer reveals in Click, hasn't always led him in the right direction.

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