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That requires an energized, innovating talent force, which brings me to the third issue: attracting, motivating, and retaining talent This is surprisingly tough despite high unemployment.
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Rusty Rueff, author of Talent Force: A New Manifesto for the Human Side of Business and former head of human resources at PepsiCo and Electronic Arts, agrees.
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"It doesn't matter how sour the internship is going, you want to have the company, your boss especially, primed to tell your next employer that you worked hard, " agrees Rusty Rueff, a former human resources executive and author of Talent Force: A New Manifesto for the Human Side of Business.
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