"YOTEL New York is committed to being a good neighbor and we are taking these issues seriously, " Geoffrey Mills, managing director for Yotel New York, said in a statement.

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While some measures such as changes in purchasing take longer to impact financial performance, early results give us confidence that we have begun taking the right steps to address these issues and position the business for further success.

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One way of combating these issues, Herbert says, is by taking the ballet to the people.

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