Modern Service Marketing Management theory is taking the customer satisfaction and customer loyalty as a core.

现代服务营销理论是以客户满意和客户忠诚为核心的。

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Sears also does something similar, taking the customer to a landing page showing “bought this, bought that” items and category top sellers after an item is added to the cart

Sears也采用了类似的做法，当某商品被加到购物车后，将顾客带到登入页（landing page）并在顶部显示“买了这个，也买了那个”

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Taking risks is the only way employees can provide effective and efficient customer service.

只有承担风险，雇员们才能提供高效的客户服务。

《柯林斯英汉双解大词典》

My colleagues here at CEB, Matt Dixon and Brent Adamson, have written extensively about commercial insight in a book that has taken the B2B sales and marketing community by storm: The Challenger Sale: Taking Control of the Customer Conversation.

FORBES: Why You Should Create Disruption for Your Customer

Trott points out that Borders simply refers Web purchasers to Amazon, taking a small fee when the customer buys.

FORBES: Booking Losses

Some companies are taking the lead to provide true customer experience innovation.

FORBES: The New Art And Science Of Great Customer Experience