What all of these giant companies are trying to do is foster a continued spirit of innovation and risk-taking in a fast-moving environment where any mistake can leave a business floundering to catch up.
No doubt Mr Blatter, the head of world football, will be taking the opportunity to catch up with Soccerex veteran David Dein, vice-chairman of Arsenal, who last month was new chairman of G-14.
But without someone taking the lead and aiming for 100% coverage of the schedule through the internet, US catch-up TV and online access will never climb much higher than the current numbers.