Leaders who commit to building the right culture better prepare to take their lumps: it isn't easy, and it isn't or the faint of heart.

致力于建设合适公司文化的领导者，最好做好吃苦头的准备：这并不是个容易的过程，也不是胆小者能够承担的任务。

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If because of the pursuit of our strategy and the accident of the timing of the election we are now in a public relations corner, we must take our lumps and see it through.

假如由于执行我们战略的缘故和这次大选时间的偶然性，我们在公众关系方面处于困境的话，我们必须咽下这口气，挺过去。

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Both the lead singer of Coldplay and his actress wife take the lumps to stay in the limelight.

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Second step: They can sign a contract--symbolic, not binding--stipulating that, by a certain age (provided the business is not in financial distress) that they will move on and let the next generation take its lumps.

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That could take 3, 000 patients--the JAMA study lumps together clinical trials of less than 1, 000 people.

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