Signet has attempted to gain an injunction to prevent the brand reappearing on Ratners Online, a jewellery e-tailer Mr Ratner hopes to launch in September with second ranking UK jewellers chain Goldsmiths.
In 2010, when online e-tailer Shangpin switched from being just a me-too discounter of end of season fashions to limited time, flash sales, revenue grew 20 times year-over-year.