As he says, a lot of people will freak out this, but its another step along the same line of waste reduction as what we hoped The Times would eliminate (someday) by having copyeditors or writers tag their work once at the point of inception and bake that stuff into the files that flowed downstream from there.
Truth be told, it's a tag line that would also work for his probable opponent in the general election, Republican Pat Toomey, should both of them make it that far.