Gone from last year: Lance Armstrong (our list is for active athletes only), White (now that we're a year past the 2010 Winter Games), Ohno (ditto), and NBA stars Kevin Garnett, Dwyane Wade and Kobe Bryant (probably just random, though Wade's stature decreased a tad with LeBron James joining his team, and Garnett is another year older).

FORBES

Shares in Reader's Digest Association , which have almost halved this year, revived a tad after the chairman and chief executive, James Schadt, quit.

ECONOMIST: Exporting trouble