A "marketing Mix" is the set of controllable, tactical marketing tools that work together to achieve company's objectives, they are: product, price, promotion and place.

“市场营销组合”指一系列可控的、战术性的市场营销工具，它们共同作用，以达到公司的目标。它们是：产品、价格、促销和地点。

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Making small changes in the marketing mix is typically considered to be a tactical change.

市场营销组合的小变化统称被认为是战术转变。

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The paper probes into the necessity and significance of Green Marketing from the high degree of the strategy and tactical level.

从战略的高度和战术的层面，对我国实施绿色市场营销的必要性和意义作了探讨。

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It is a tactical marketing tool that requires candor and thoroughness in its implementation.

FORBES: The Dangerous Seduction of the Lifetime Value (LTV) Formula

The answer is not to relegate Marketing to a tactical role.

FORBES: How Madmen Lost their Mojo

Marketing inundates Sales with plans, statistics, conversion rates, and details on tactical activities.

FORBES: How Alignment Helped Sales Win