That's because it is the rudest, crudest, most taboo term in the English language, the superstar of four-letter words.
那是因为它在英语语言中是最无礼的，最粗俗的，最忌讳的词语，是4个字母的单词中的超级巨星。
The term “dividend” is certainly taboo; instead, euphemisms about “member benefits” abound.
对其而言，术语“红利”无疑是一个禁忌话题；取而代之的是广泛流行的委婉语“会员津贴”。
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