And the bottom line is important, but you want your marketing and creative partners to be able to look at things in a bigger and more holistic way, or to bring to the table skills that your organization might not have.

FORBES: Draftfcb's New CMO Dishes On How Agencies, Marketers Can Better Work Together

The historically leaky U.S. defense displayed the organization of a foosball table as the players hurled their bodies in front of every open Italian shot they could get to.

WSJ: U.S. Soccer's Rise: Do You Believe in Sauerkraut?

Today, we're handing out turkeys, stuffing, pumpkin pies and all the Thanksgiving fixings with our friends and family at Martha's Table, a local non-profit organization.

WHITEHOUSE: The White House Blog: The First Lady