AllThingsD added that the topic originated with an email from a reporter, who shared that they had switched to a 7-inch Samsung tablet from the iPad, because they found the smaller size of the Tab more appealing.
And sell it did, so much so that it moved the titans of tech to innovate the space, with Google enlisting ASUS' engineering for its popular and affordable Nexus 7 reference tab (named for its relatively diminutive size) and even Apple, which once infamously disavowed the smaller format altogether, releasing the 7.9-inch iPad mini.