The us-against-the-world mentality is something that hasn't fit most Yankee teams, because they already have a clearly defined personality after 10 years, fans know what they're getting out of the teams of Derek Jeter and Alex Rodriguez: They embrace playing the role of the favorite and know they're expected to win no matter the odds.

WSJ: The $230 Million Underdogs

You could, however, purchase a T-shirt with Yankee and Red Sox logos that read, flatly, AL EAST DIVISION MATCH UP.

WSJ: The Zombie Red Sox Trudge On - Jason Gay

"Just putting it up and saying, 'Here, anybody who wants can use it, ' doesn't work, " agrees Yankee's Ayvazian.

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