"I think the economy has been good for my business because organizations or companies that in good times might look to hire a big PR firm or a big consulting firm, during these times, they don't have that kind of budget.
Yes, I mean we haven't, I haven't got a PR firm, I've got some very good friends in Oxford, some good professors and some people I much admire who are working for me.
Frankly, we don't buy the PR line: it's not sustainable for Intel to constantly "give away" their machines, so the payoff is inevitably going to be some sort of lock-in by getting there first.