It made me wonder why, if the motorist in question went to the effort of using a water bottle as a trash receptacle indicating a penchant for cleanliness he didn't take the logical next step of depositing the vessel in a garbage can, rather than throwing it from a moving car and essentially defeating his own diligence?

WSJ: Recycled Emotions

The logical next step wasn't hard to figure out, either.

FORBES: In Praise Of Animal Spirits

This isn't about products, this about an ecosystem, and the next step in building that out is Cloudee.

ENGADGET: Cloudee beta gets Boxee into the video sharing and cloud storage game