"This isn't a situation that Lou is unaccustomed to, " said NHL analyst Craig Button, former general manager of the Calgary Flames.

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His pay-per-view numbers weren't spectacular and when he fought Lou Del Valle in 1998, he did so at the 3, 000 capacity Madison Square Garden Theater.

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Also, A shares won't stay cheap forever, says Jerry Lou, a China equity strategist at Morgan Stanley.

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