And whether you're the type of person who cried when Blind Faith broke up or if you're just a horological enthusiast who doesn't know Jack Bruce from Lenny Bruce, on June 5 Christie's New York will be auctioning off 25 watches from Clapton's personal collection.
Lenny emphatically doesn't count the teenyboppers - fans of things shiny who are bent on showing a maximum of skin - that constitute the core customer base for so many other Brazilian swimwear brands.