Toronto set a new mark for shot futility with only two in the second period as the Devils played their usual tight-checking style against a Maple Leafs lineup that wasn't able to match New Jersey's desperation.
The first gimmick was hatched out of desperation: The store wasn't attracting customers in its first months, so Rothman scrawled "Business Stinks Sale" on some old bedsheets and attached them to the front of the tiny store.